This new concept car from Mitsubishi is able to host 5 passengers as it measures 3,74 m in length, 1,68 m in width, and 1,49 m in height. The company also said that this concept car will become the most space efficient in the B-Segment.
Although the company does not disclose any details about the price of its new Mitsubishi e-compact concept car, but they said that it will become available in some countries such as: Europe, North America, North Asia, Japan, Australasia, and also ASEAN countries.
Mitsubishi Motors Corporation (MMC) has unveiled their Concept-Global Small vehicle, the “Mitsubishi e-compact” at the 81st Geneva Motor Show. After “Project Global” in the C/D-Segments, MMC is now pushing the boundaries of global product planning with the forthcoming introduction of “Global Small” in the B-Segment: next-generation architecture with built-in flexibility to accommodate - by design - customer requirements in ALL world markets in the lower sector of the market(s).
Previewed as “Concept-Global Small” at the 2011 Geneva Motor Show, this “Mitsubishi E-Compact Concept” will be unveiled in production form towards the end of this year, prior to a start of production scheduled for early 2012 at an equally all-new plant MMC is currently building in Thailand, its third factory in this strategic production hub.
This new Mitsubishi will be proposed as an entry model for emerging markets as well as a fuel efficient car in developed markets. As such, this all-new Mitsubishi E-Compact Concept project shall be MMC’s answer to some fundamental evidences:
- With 80% of its total output bound for export, Mitsubishi Motors ought to take into consideration the trend towards globalization in trade and communications, no matter the market segment.
- In fast developing markets such as China, ASEAN and other emerging areas (50% of all world markets by 2013), MMC shall embrace the increasing demand for personal mobility through affordable, fuel efficient and substantial yet compact vehicles.
- In the mature markets of Japan, North America or Europe, down-sizing and efficiency are key to meeting ever stringent environmental regulation whilst fulfilling the need for multi-motorization with sensible products in a re-invented B-Segment.
- In the face of volatile exchange rates & commodity prices as well as the challenge to serve all world markets with small vehicles delivering – by definition - low margins, Mitsubishi Motors shall pursue the highest level of efficiency in its production system through the concept of global production hub.
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